Move fast
& fix things
We empower changemakers with know-how & lived experience from high-impact startups, non-profits & grassroot movements.
Core services
Practical advice based on experience & evidence
Data & insights on specific topics, issues & groups
Methods to improve your processes & outcomes
We work with your team to develop, launch & evolve initiatives & programs
Events
| Name | Date | Location |
|---|---|---|
| Swiss IT Forum | Sep. 30 & Oct. 1 | Geneva, CH |
| Swiss Cyberstorm | Oct. 20 | Bern, CH |
| -- past events -- | ||
| Swiss Cybersecurity Meetup | Sep. 15 | Geneva, CH |
Services
Approaches from high-impact organizations &
movements, adapted to your mission & team.
Advisory
Advice and insights from experts with direct or transferable experience, tailored to your specific context and needs. Best to help you navigate unfamiliar situations, explore options, and build in-house expertise. Ad hoc is best for simple questions and early stages. A retainer is best when you need ongoing advice and there's a lot of context involved.
Typical Deliverables
Actionable, time-saving recommendations
Supporting resources
Research & Analysis
Qualitative primary research (eg. discovery interviews) and/or secondary research (eg. evaluating a body of research.) When you need evidence-based insights and structured analysis to ground critical planning and reporting work.
Typical Deliverables
Reports & transcripts
Data visualizations
Target group profiles
Systems & Training
We adapt robust processes and methods to your specific needs and challenges. Support ranges from confidential assessments and recommendations for leadership to ongoing structured coaching for team members.
Typical Deliverables
Recommendations
Process guides
Operation manuals
Software automation
Co-creation
Support across the lifecycle of your projects and programs, from early ideation and validation to launching and scaling. We favor lean and human-centered design methods that are best suited to innovation and change projects run by 3–30 people for 6 weeks–18 months.
Typical Deliverables
Logic model / theory of change
Prototype products or offers
Launch plans
Resources
People, organizations, tools & writing that inspire us & inform our work.
People & Organizations that inspire us:
Creative Commons – A nonprofit dedicated to defending & nurturing a commons of shared knowledge & culture that powers human creativity, equity & innovation.
Open Tech Strategies – Expert consulting on all things open source from knowledgeable insiders.
Raw Signal Group – Effective, pragmatic management training that's particularly well-suited for open source, tech & hybrid/remote-first organizations.
Strategyzer – Pragmatic, evidence-based systems for business modeling & strategy.
Some tools that we rely on:
Helix – A "post-modern text editor" for developers. Vim users will love and/or hate how it addresses Vim's inconsistencies.
Inter – An elegant & functional font by design polymath Rasmus Andersson. Does a beautiful job of meeting the requirements of digital text. You're reading it now.
Some things we've built:
Responsible Logic Model Canvas – A canvas to map out a logic model, taking into account risks, externalities & harm reduction.
More coming soon
Writing that informs our work:
Business Model Generation is a simple, flexible & structured method understand, design & differentiate business models.
DIY Toolkit – Tools & templates to help changemakers adopt, develop & implement social innovations.
High-Impact Tools for Teams is a system to improve team alignment, accountability & results in fast-paced, uncertain & complex projects.
First, Break All the Rules – Terrible title for a really useful book about managing people & creating healthy team environments.
Invincible Company provides methods to manage innovation, business model lifecycle & portfolios of business models.
Obviously Awesome – Practical advice & processes to explaining products & services in ways that are relevant and compelling to customers.
Producing Open Source Software – An excellent book on creating and managing successful FLOSS projects by Karl Fogel of Open Tech Strategies.
Testing Business Ideas is a guide to cheaply reducing business model risk through structured, incremental testing.
Value Proposition Design provides methods to create products & services that people really want.
Swiss Cybersecurity Sep. 15, 2026
While some days are much too pretty to spend inside, I still went to the Sep. 15 Swiss Cybersecurity Meeting.I was glad I went - it was nice to see the friendly faces of regular attendees and the presentations were quite good: dense enough to be useful, quick enough to hold my attention.Frank Villaro-Dixon, a senior cloud architect at i-TRACING gave a whirlwind tour of best practices for hardening Kubernetes, which was followed by Cloud Native Ambassador Raphaël Pinson introducing eBPF, which allows you to run code in the Linux kernel, enabling observation and security features that really wouldn't be feasible any other way.— Zak
Adi kicking things off
Frank Villaro-Dixon: Senior Cloud Architect at i-TRACING
Frank Villaro-Dixon from i-TRACING
Raphaël Pinson: Cloud Native Ambassador & Technical Marketing Engineer at Isovalent (Cisco)
Raphaël Pinson
Raphaël's sticker collection
About us
We have deep experience working with tech startups, open-source communities, non-profits & grassroots movements.
Team
Zak Greant
Founder & Principal Consultant
Zak is a social entrepreneur with 25+ years of experience working in startups, communities, and non-profits on the electronic frontier.
Causes
Civil Liberties
Human Rights
Software Freedom
Selected Organizations
Activestate
BigFilter Inc. (co-founder)
Contractual.ly (co-founder)
eZ Systems
Free Software Foundation
Memurai, a Janea Systems company
Magnolia Intl
Mediawiki Foundation
MySQL AB
Open Source Initiative
PHP Project
Nicole Fior-Greant
Administration & Operations
Nicole is an experimental composer and multidisciplinary artist, with a background in business administration.She keeps the trains on time at Marketing for Good, and has worked in the tech industry since 2012.
Causes
Animal Rights & Welfare
Veganism
Selected Organizations
Magnolia Intl.
Pendula Ensemble (founder)
Contact us
Reach out for a quick chat. The initial 30-minute consultation is free.
Impressum
Marketing for Good GmbH
Netzibodenstrasse 23d
4133 Pratteln
Switzerland
| [email protected] | |
| Commercial register | Basel-Landschaft |
| UID | CHE-286.180.960 |
| CH-ID | CH-280-4024953-0 |
| Responsible for content | Marketing for Good GmbH, at the address above. |
Privacy Policy
Last updated: 2026-09-151. Who we areMarketing for Good GmbH, Netzibodenstrasse 23d, 4133 Pratteln, Switzerland, is the controller for personal data processed on this website. Contact: [email protected].2. What we process, and whyContact form. When you use the contact form, we process the data you enter (name, company name, email address, message, and anything else you choose to include). We use it to reply to you and to follow up on your enquiry. Legal basis: our legitimate interest in responding to enquiries, and, where applicable, steps taken at your request before entering into a contract.Hosting data. Our hosting provider (see section 3) may process technical data when you visit the site, such as your IP address, browser type, date and time of access, and the pages requested. This is needed to deliver the site and keep it secure.No analytics. We do not use analytics, tracking pixels, or advertising cookies.3. Who receives your dataCarrd (carrd.co) hosts this website and operates the contact form. Carrd is operated from the United States. Carrd's privacy policy: https://carrd.com/docs/general/privacy.We do not sell personal data and do not share it with anyone else, except where required by law.4. Transfers outside SwitzerlandData processed by Carrd is processed in the United States. Switzerland recognises the Swiss–U.S. Data Privacy Framework; where a recipient is not certified under it, we rely on standard contractual clauses or your consent as appropriate.5. How long we keep dataContact form messages are kept as long as needed to handle your enquiry and any resulting business relationship, and then deleted, unless a legal retention obligation applies (typically 10 years for business correspondence under Swiss law).6. Your rightsUnder the Swiss Federal Act on Data Protection (FADP) you may request access to your personal data, ask for it to be corrected or deleted, and object to its processing. To exercise these rights, email [email protected]. You may also contact the Swiss Federal Data Protection and Information Commissioner (FDPIC).7. ChangesWe may update this policy. The current version is the one published on this page.
Responsible Logic Model Canvas
A canvas to map out a logic model, taking into account risks, externalities & harm reduction. Still an evolving draft.Inspired by Strategyzer's excellent Business/Mission Model Canvases. Assumes that you're comfortable using the Business Model Canvas.
Right-click the image to download
Notes
Customers & Partners
People & organizations that receive & co-create value.Value Propositions
Meaningful value offered to customers, partners & the broader world.Activities & Assets
Activities & assets needed to create & deliver value.Ecosystem & Supply Chain
Where activities are performed & assets are created.Impact & Revenue
The positive impact & revenue generated from the value proposition.Costs, Risks & Externalities
Risks & negative outcomes generated from creating & delivering the value proposition.Contingencies & Mitigations
Mitigations for the risks & harms involved in the logic model.
Sample Usage
